Breaking into the Boy’s Club: Storify Article

The internet and social media in particular have played an important role in giving us the tools to be able to tweet, post, and blog what we feel is ‘newsworthy content.’ For this post, I would like to discuss the issues and challenges pertaining to females working in the sport media industry.

The following quote, stated by field hockey Coach Khan in the film “Chak de India”, in a speech given to an all female team playing an all male team, touches on what this article will reflect upon. “Do not think you are playing against 16 boys. You are fighting everyone in this country who thinks girls can never match up to men, cannot hold a job as well as a man, cannot make decisions like men. You are fighting each fool who has forgotten that if a girl has given life to him, she can do anything. Anything”

Sattar Minute – Chak De! India – HD


Previously, I have written a paper, produce a short video segment, and a promotional campaign about this topic.However I still feel passionate about this subject which influenced me into making this post (e.g., storify article). My goal is to share what I’ve research and produced to help spread word that their is still inequalities that exist for females entering the sports media industry.

Women’s Basketball Commercial

Just because I am a girl Womens bball

Women in Sport & the Media

B247 female athletes and the media2-1

Inequality of media coverage of female athletes and women’s sports
Female athletes and women’s sports are often under-represented and unfairly framed in the media context compared to their male counterparts (Nicely, 2007). Commonly known broadcasters such as ESPN and Fox Sports devote 91% of their air time to men’s sports, 6% to women’s sports, and 2% to gender neutral topics (Sutliff, 2005). “…90.8% of feature articles in Sports Illustrated are devoted to male athletes [whereas] only 8% are dedicated to females” (Nicely, 2007, p. 9). More often, when female athletes are in the spotlight (for example, Maria Sharapova), media broadcasters and publications tend to emphasize their appearance rather than their athletic ability (Nicely, 2007). This transforms women’s sports into a hyper-sexualized entertainment avenue for men, not to be taken as seriously as male sport (Nicely, 2007).

B247 female athletes and the media5-1B247 female athletes and the media5
Links to online Articles on Inequality of media cover of female athetes and women’s sports

Screen shot 2013-05-01 at 7.03.19 PM

Lack of women in leadership roles in the sport industry
Not only do female athletes lack equality in the media, but they are deemed inappropriate for the majority of the jobs behind the scenes in the sports industry. According to a recent survey by Fortune Magazine, “14.4% of executive officer positions in Fortune 500 companies within the United States were held by women” (Macleod, 2011, para 7). Although “in the professional sports world, studies have indicated that only 2% of women hold key management positions” (Macleod, 2011, para 8). A large number of highly qualified women in sports are simply not recognized for their abilities, and therefore cannot contribute positively to the development of sport (Mazhar, 2011). An unofficial report was issued in January 2013 by the Canadian Interuniversity Sport (CIS), which looked at coaching positions from all 54 universities. Of the 480 head coach positions, 408 of them were male and 72 were female (McDowell, 2013). Of those 72 positions held by women, there were only two female head coaches of men’s sport teams (McDowell, 2013). The CIS does keep track of annual statistics, however it doesn’t appear to have reviewed its gender equality policies since 2005 (Dehaas, 2011). The issue of gender inequality for coaching positions at a professional level and university level is black and white; the numbers should speak for themselves (McDowell, 2013). Yet, even though females fill only 15% of coaching positions at the CIS level, not everyone feels that inequality exists. CIS Director of Operations and Development, Tom Huisman proclaims, “I would not agree with the statement that there is gender inequality in coaching positions at the CIS level” (McDowell, 2013, para 2). The question remains how the Director can argue this from an informed position, given the lack of policy review since 2005.

Links to online articles of Women in Leadership roles in the Sport Industry
Screen shot 2013-05-01 at 7.10.51 PM

Oppression of women in the sports industry
It is common for society to believe that women sportscasters are hired for reasons other than their knowledge of sports. “93% of female journalists surveyed claimed they felt pressure to maintain their appearance, constantly prove their credibility, confront inequitable treatment, work longer hours for promotions, and tolerate the network’s informal policy of hiring beauty over intelligence” (Grubb & Balliot, 2010, p. 89). These sports broadcasters must uphold a feminine touch in order to increase ratings and capture a male audience (Grubb & Balliot, 2010). This creates many obstacles and frustrations that their male co-workers do not encounter, including issues pertaining to sexual harassment (Grubb & Billiot, 2010).

Examples of situations faced by some female sports reporters include Lisa Olson, who was surrounded “by New England Patriot players in a locker room after a 1990 game who ‘made aggressive, vulgar comments’ to her” (Grubb & Billot, 2010, p. 89). Ines Sainz, a sports reporter with the network Aztech, publicized that “she was sexually harassed by several members of the New York Jets” (Westmoreland, 2010, para 1). Sainz reported that New York Jets coaches threw footballs at her, and that there were inappropriate and derogatory comments made by team members when she entered the locker room (Westmoreland, 2010). Furthermore, when these reporters complain publicly, certain members of the media counter these complaints by suggesting that their physical appearance and their attire provoke such behaviour from athletes and team members. This results in victim blaming; something that commonly occurs in a male dominated society when females who are objectified sexually by males complain about their situations. In response to this, inclusive equity seeking initiatives should be undertaken by the sport industry.

Links to online Articles on Oppression of Women in the Sports Industry
Screen shot 2013-05-01 at 6.53.51 PM
Ines Sainz Facebook Page
Screen shot 2013-05-01 at 6.56.56 PM

So there are many challenges females have to face while entering the sport industry. There has been many articles written on this subject in publications however, there has not been many new segments on this issue (e.g., TSN or ESPN has not made a news broadcast on this subject). However, maybe as a community we can try and promote women sport and females entering in the sport industry in a positive light. I do hope you enjoyed some of the research I found and the links to the various segments I produced on this subject to promote women sport. However, there is still more to be done. Please share and try to promote the links above. Thanks 🙂


So…are we all produsers now?

It is almost hard to believe that we are done yet another school year. As the New Media Literacy course comes to a halt I begin to reflect on what I have learnt in this course. As I mentioned in my early posts, previously I was not a savvy user of social media streams (i.e., Twitter, Sound Cloud, WordPress). These avenues were fairly new to me. For instance, I didn’t understand the idea of tweeting and hash tags; I still don’t quite understand the ‘hype’ behind hash tags and posting sentences with 140 characters. However, I do understand the importance/significance it has on our society (i.e., reaching a wider demographic audience more efficiently/effectively). For instance, consider the impact social media streams have on promoting, distributing, and advertising news content (e.g., posting a link to a great article that you have read and sharing that link among friends, family, coworkers, etc). These new avenues help spread/share links to 100’s of people in minutes vs. older forms of public relations (PR).

One might call this new form of PR/publicity of word of mouth advertising as a marketer/advertisers dream because they don’t have to use conventional tactics of promoting a product. For example, I am a sports producer at BrockTV. For one of my segments I produced a Female Athletes and the media segment. This had a feminist angle which a lot of my co-workers thought would deter it from getting enough viewership; however, it got about 700 views. I was also surprised at how using social networking to share links with friends and family was really important. Creating a Facebook page for the show, and showing the links through social media outlets such as Twitter and Facebook, were essential and crucial for attaining a substantial amount of hits. I was also surprised at how quickly a news segment can become old news in the eyes of the public. If I did not do any social networking the day the segment was released, my return viewerships were not that strong. In February I had to take a leave of absence from BrockTV and Athletics in order to help my roommate run for president. I was not able to tweet or share the segment I produced. After coming back from elections, the segment had only reached an audience of 23 people, whereas previously I was averaging 1500 views per segment produced. This illustrates that social networking sites are a huge benefit when marketing a product to a consumer.

BrockTV Women in Sport and the Media Segment

B247 female athletes and the media1

Another online website/tool, Storify, is a great website that allows one to create viral videos/articles. This allows a consumer to be able to participate and create a product without having to study film or journalism for four years. Such tools result from the internet and convergence of technology, and they give consumers extraordinary access; “we are the generation that is at the heart of this transformation [remixing media platforms] and that it will be your [our] practices that define the outcome of the conflict over content production in the digital era” (Bird, 2011).

In my opinion, with my experience with the various tools we learned to use in the course (i.e., twitter, blogging, podcasts), I do feel more inclined to become a ‘produser’. “The concept of the ‘produser’ evolved from ‘prosumer’, a term coined by Toffler to describe his projected shift from a passive consumer society to one in which many more people will prefer to provide home-grown services to themselves and others, selectively producing and consuming depending on their interests and expertise” (Bird, 2011). This new avenue to be able to create and communicate our own ideas/opinions to others allows us to have a voice. For instance, blogs give someone a chance to rant or feel passionate about a certain subject. We may be timid and/or shy at times to discuss our thoughts in person; however, the net gives us an opportunity to speak up (e.g., my segment on how female athletes tend to get shafted in the spot light).

Consequently, this does make me wonder what we might lose (be deprived of), as our society has become more involved in producing transmedia as opposed to becoming an active audience. “Thus convergent media have been hailed as creating a ‘cultural shift’, which has realigned the roles of audiences and producers in profoundly new ways” (Bird, 2011). This then gives citizens the opportunity to join the party as producers rather than merely being an active audience and or/consumers. However, what would happen if as a society we lose the opportunity to become an active audience? I tend to think of what this would do to the film and television industry – if everyone is engaging in their own avenue of producing content then how would filmmakers attract an audience? If the audience they are trying to attract isn’t active anymore…..

The impact that the convergence of technology has on society has pros and cons; there are always going to be questions that we cannot answer. I feel that the idea of producers and consumers coming together as one has both positives and negatives. I just hope this does not become another battle the media industry has to face (e.g., illegal downloading).

Bird, S. E. (2011). ARE WE ALL PRODUSERS NOW? Cultural Studies. 25 (4-5), pp. 502-516

New Opportunities for the Citizen Journalist

Technology has played an important role as distributor of newsworthy material. “The rise of the Internet as a popular medium has led to a substantial increase in available channels for information and entertainment, among other purposes” (Bruns & Highfield, 2012).
The emergence of the internet has changed the way our society delivers and consumes information. The internet and social media in particular have played an important role in giving us the tools to be able to tweet, post, and blog what we feel is ‘newsworthy content.’ The internet and technology convergence have given us the opportunity to access information minute by minute, with the creation of smartphone devices making this even more possible. The advancement of technology through such devices has enabled us to become our own journalist, allowing us to analyze and deliver information 24/7 globally: this trend is commonly known as Citizen Journalism.
Citizen Journalism is defined as playing an active role in the process of collecting, reporting, analyzing, and disseminating news and information. Commonly known “websites like WordPress, Twitter, Blogger, Storify, Reddit, and Facebook are among the more popular websites that give an opportunity for citizen journalism and social activism” (Brown, 2012). Furthermore, the internet and social media have greatly enhanced our ability to promote content in real time. Not only do these websites give us the opportunity to share thoughts or articles that we have written, but, as well, they allow others to promote, comment on, and/or share their thoughts on what was written (e.g. blogs are commonly known for this form of Citizen Journalism).

The popularity of Citizen Journalism has encouraged me to participate in producing my own stories (to share with the general public, friends, family, etc). For instance, recently I produced a small video segment that featured the topic of Women in Sport and the Media. The news segment showcased the issues and concerns pertaining to female athletes in the sporting industry. This segment featured interviews of female Athletes and administrative staff at Brock University sharing their concerns on the subject. Social media sites such as Twitter and Facebook were very essential to me in promoting my work because they allowed me to use their tools to share/distribute my product to a wide audience with a click of a button.

Women in Sport
B247 female athletes and the media

However, the remaining question is “news sources themselves have bias, how would an individual person’s account of an event have any credibility” (Bruns & Highfield, 2012)? There have been many debates over the role and relevance of the Citizen Journalist as being part of a new cult of amateurs (Bruns & Highfield, 2012). In my opinion, I feel the emergence of the internet and technology has given us new opportunities to participate more directly in Citizen Journalism – most of the time we are journalists and don’t even know. For instance, telling your friend updates on the most recent ‘gossip’ at work, or providing a play-by-play of the Toronto Maple Leaf game that your friend missed can be considered an act of informal journalism. The internet and the convergence of technology have given us accessibility to media 24/7. However, I think the biggest concern for professional journalists today is whether Citizen Journalism would replace the mainstream journalism industry.

This might be a downside to Citizen Journalism, specifically relating to the credibility issue cited by Bruns and Highfield. For instance, professional journalists have a responsibility to research and report on facts, not rumours or opinions, which is an important distinction between a professional journalist and citizen journalist. With that said, if media publications misinterpret information they are targets for libel law suits, and the media company they work for would have to respond with their wallets and a team of lawyers to act on their behalf. In contrast, if an average and untrained citizen writes a defamatory statement about an individual with no basis in fact, this could potentially cause irreparable damage to an individual’s reputation and career, with little or no repercussion to the untrained writer (i.e. no resources to be sued for). Secondly, social media outlets such as Twitter can also promote mis-information even faster than conventional media publications because information is being sent with just a click of a button. As an example, think about the recent tweets of the White House explosions and Obama’s injury, followed by the dramatic drop in the stock market. This showcases the downside to citizen journalism.

In my opinion, blogs are a good substitute for opinion columns printed in newspapers, but not for real news reporting.


Bruns, A. & T. Highfield. (2012). Blogs, Twitter, and breaking news: The produsage of citizen journalism. pre-publication draft on personal site []. Published in: Lind, R. A. ed. (2012). Produsing Theory in a Digital World: The Intersection of Audiences and Production. New York: Peter Lang. p15-32.

Music: An industry Disrupted Comments


Hana mentioned in her podcast that she is guilty of downloading illegal music. Even before the evolution of the illegal downloading began she would record songs off of the radio (creating a mix tape). However, she was 8 at the time and didn’t know this was a form of piracy. She was 8 and on a weekly allowance of a $1. She didn’t think this was wrong because everyone was doing it. I thought this was pretty funny because I remember when I was 8 the Spice Girls were always on the radio – I couldn’t afford the CD. So, I would do that exact same. At the time I didn’t think this was a problem or an issue. Even now thinking back it actually surprise me because in a way recording music off of the radio on to a blank cassette tape (was in a way a form of downloading/coping). I even remember my grandpa would always record Disney movies off of pay per view on to a blank VHS tape (this is also similar to coping/redistributing materials i.e., pirated or burnt movies)…funny….don’t yeah think?


Jade mentioned in her podcast typically she does download a lot of music and does purchase movies/songs on iTunes. However, she doesn’t share/upload what she downloads. She does purchase music/DVDs on a much larger scale but, her practices does conflict in a way (because she is downloading music/videos). But what can be down to stop this? For instance, Jade mentions she thinks the piracy/copyright infringement can be a bit ridiculous….. house bands such as, Girltalk. Takes 2 seconds of a beat and mixes 30 other songs into a remix. This then creates a crazy techno beat. However stealing those 2 seconds is illegal (in the industry/governments mind) even though one can’t differentiate where the beat came from. I do agree with Jade that is it a bit ridiculous/extreme for an artist to do a remix – and the industry calls it copyright infringement. At the same time, there is a grey/middle area – where the public/industry needs to draw a line. What can be done to stop this? Not too much in my eyes and Jade thinks the same way. With having access to the internet 24/7. One can’t just say, “hey you can’t do this” when there is a 100 ways to download/copy and most people are not going to be arrested (90% of us download illegally anyway). There is a issue and a battle ground – society/consumer vs. the industry. But, for the industry Jade is right. It is tough to put laws in place when a person with a click of a button can attain it for free.


Jordana mentioned in her podcast using sales of bottle of water in comparison to the music industry. I thought this was really interesting. Water is free, it comes out of our taps. It’s free to consume – However, free doesn’t always necessarily mean that it will eliminate the sales in the water bottle market. Even though, water is free yet we dish out $100-$1000 of dollars on water bottles a year. This is the same with music lovers, they end up buying music when there is some value to it. People do deserve to be paid for their work such as artist who creates music. Is an artist being crazy and having a unrealistic demand when they want consumers to purchase a CD? Personally, I don’t see that an artist is asking for unrealistic demand for there work. Jordana mentions who would pay for a CD when you are a student? Especially, when you can get songs/CD for free? I think she is absolutely right in that perspective but, I don’t feel for an artist to sell a CD in between $10-15 dollare is asking for too much. There are issues in protecting the creator of the digital content? But, Jordana feels they is no way of stopping it – people continuing to give their friends music for free all the time. If its on the radio – someone could easily tape it and replay it. She says if the copyright police doesn’t come out then this is going to keep happening. She is absolutley right…. but, how can the copyright police come out and arrest everyone for illegal downloading when 90% of the population does it?

Music: An Industry Disrupted

Link to soundcloud link:

Passage: Condry, Ian. (2004) Cultures of Music Privacy: An Ethnographic Comparison of the US & Japan. International Journal of Cultural Studies. 7(3), pg. 343 – 363.

“The common assumption that new digital technology could destroy the recording industry is exemplified by the cover of Wiredmagazine (2/03). Playfully recontextualizing Apple’s iTunes slogan, it shows a zeppelin going down in flames, and reads ‘Rip. Mix. Burn: The Fall of the Music Industry’. A three-year decline in the US market, and a five-year decline in the Japanese market, indicate that the world’s two largest recording industries are in trouble. Executives in both countries sometimes acknowledge that piracy may not be the only reason for the decline, but they are quick to stress that digital copying could completely undermine the business of selling packaged music. The logic seems unassailable. If music is free, no one will pay for it. If no one pays, artists and producers will stop creating music. How can anyone argue with that?”

My thoughts:
I think Ian is absolutely right when he mentions…”If music is free, no one will pay for it. If no one pays, artists and producers will stop creating music.” It cost a lot of money to create/develop a film, TV segment and a musical track. A lot of people work on helping to create art. It cost a lot of money to develop and create these forms of entrainment – that is if the consumer isn’t buying it. Then how are artists and producers going to create it if they don’t have the resources (financials) to do so?

First, it is important that the government and the music industry can draw a fine line of what is really ‘piracy.’ As mentioned, in the documentary “Laws that Choke Creativity” by Larry Lessig. Proclaims that, consumers ‘kids’ and amateur culture of people are now in the process of producing and recreating something they love. Not for the money (profit) but, to remixing something to say it’s different. Should the music industry deem this as ‘piracy’ or ‘copyright infringement?’ Illegal downloading and sharing is an massive issue and major problem for the music and entertainment industry. So, it is justifiable to say, that when someone who takes an artist work at wholesale and redistributes to the public domain they should definitely be penalized for it. However, penalizing the ‘pirater’ can be tough because if a consumer has around a $1500 computer they have the tools to download, share, and upload content (and redistribute it). So, how is the government going to penalize these individuals?

When I think about the criteria I use when I purchased music opposed to sharing it. When I do buy a CD it has to be one of my favorite artist – I also, like buying a CD because I love the pictures and reading the little blurbs inside the CD cover (it has a value to it). I tend to buy music off of iTunes. If I want a certain song and can’t fine online, or I found an ‘indie artist’ and want to support him/her. This does conflict with copyright and illegal downloading. However, when I do download music I never share it or upload it. So, I am just usually the downloader.

The music industry and its consumers are on a battleground. I think some ways that the industry may deal with what they perceive is piracy is right. I think what an artist makes they should have entitlement to their own creativity and creation. I was in film school before I came to Brock. So, I was totally against downloading/streaming and buying pirated movies. Like film and music it takes a long time to create something – so, I kind of feel with all of the remixing and ripping off artists work there needs to be a clearer line of what is piracy. Youtube is great website to view work that is recreated -we see a lot of consumer ‘kids’ recreating musical/video pieces. Although, if this is for merely fun and entertainment that is fine. But, when someone goes out there and remixes something and calls it their own. I have a problem with that.

The government has enforce bylaws on copyright infidgement and piracy. However, 9/10 people are downloading and sharing music/videos daily. So, I think the solution for the industry/government is to figure out a way to stop this from happening. Or they need to learn how to work with this and learn to accept with the amount of technolgy at our finger tips with just a click on a button we are going to be downloading and sharing music/video for years to come.


Copyright issues – can it stop? Can we control it?…or is it lifestyle

As, I mentioned in my previous blog, “Everything is a Remix.” Kirby Ferguson argues that, taking an idea and transforming it, is a form of copyright.

Watching the four part documentary Everything is a Remix produced by Kirby Ferguson – mainly addresses the issues pertaining to copyright infridgement. He suggests that pretty much everything that is produced in the public domain (movies, books, screenplays, tv shows, music) is a mere entity of a remix. Ferguson states that, “the act of creation is surround by the fog of myths. Myths [claiming] that creativity comes by an inspiration that original creations break the mold that their products are of genius” (Ferguson, 2010). Suggesting that all original content comes from geniuses of our past – that everything produced comes from inspiration of those geniuses. According to Ferguson, producers/directors may feel that their content is original but, really its not. As a result, transforming the old into the new is hollywoods greatest talent (Ferguson, 2010). For example, Kirby suggests many filmmakers get ideas from other films – and that their suggesting its original but, really its not (Ferguson, 2010). He claims that Quentin Tarantino (director/producer) is known for this type of tactic. Tarantino’s adaption of Kill Bill had a lot of elements that was similar to other films produced such as, Once
Upon a Time in the West. If a film has a similar shot to other films does this make it not unique/original? In my opinion, I feel a bit defensive on this subject – I get my inspiration to create from everything (running on a treadmill, watching a engaging sports film, or a good drama) – this gives me the motivation to write or think of ideas of what my next film segment could be. Does this mean as a filmmaker I am not unique or original because of the way I transform my ideas? If copying is a form of learning than whose to say what we produce isn’t original or unique?

Another issue with the transformation of copyright infringement is how we go about sharing copyright materiel. Frostwire and Limewire allow sharing of music in the face of restrictive copyright laws. With having the access to copyright material at our finger tips 24/7 there has been plenty of talk about copyright issues – such as, downloading copyright music, movies, TV shows, etc. Hana states in her blog that, “Music has been available for illegal download for as long as I remember and has always been a topic of controversy” (Hana, 2013). We all know that downloading copyrighted material is considered illegal but, 80% of the population has downloaded copyrighted material before. Going out and buying a CD at HMV or buying it on iTunes is outside the societal norms. Nowadays, most people think, “why should I spend the money if I can download it for free”. I think it is pretty funny, that most criminal activity is frowned upon in our society and that our social contract to act in a certain way to not commit crime. Although, in society downloading/streaming copyright material daily is seen as a victimless crime. Therefore, this form of victimless crime that doesn’t appear violent is so readily accepted because it saves consumers money. However, the victim is the industry that sells these products who are in a deficit of billions of dollars because we download things for free. Society just sees it as a victimless crimes because what the media reports as a victim related crimes of violent offenders who are murderers or rapists. Due to over reporting in the media for violent crimes, society seems to forget that crimes against intellectual property is illegal at all. As a result, with all the downloading and sharing copyright material is hurting the industry. Another classmate of mine, Jordana shares her views on this matter on her blog. She states, “That being said, I myself have probably not been the most ‘ethical’ consumer. I am saying this in regards to my consumption of music (the first thing that comes to mind when I think about copyright and the internet). For years, I have downloaded music without always paying for it. I understand this is considered illegal, yet when it is available in every which direction, and done so commonly, it is difficult to pay for it. As this has been a habit of mine and many others for years, and continues to be an issue for the copyright industry” (Jordana, 2013)

With consumers having access to copyright materials 24/7 coming at every direction. I feel that sharing/downloading and copying intellectual property won’t end. The industry has already tried to lower its price point of purchase – you can get a new CD for $12 oppose to $20 or a new release for $19 compared to $25. Unless, the government censors what can be downloaded and shared, I feel that this will be an on going problem in our society.


Everything is a remix

“Media convergence is more than simply a technological shift” (Jenkins, 2004). Over the past year when I think about what I have consumed and what I produced online – is Facebook posts, twitter tweets – sharing the videos that I have produced at BrockTV to family and friends. I feel that studying media – there are a lot of media elements shifting towards the web/mobile devices rather then our TV networks ie, watching TV shows and movies on Net-flicks. Being able to watch/stream the Superbowl from your smartphone. “Our cell phones are not simply telecommunications devices; they also allow us to play games, download information from the internet and receive and send photographs or text messages” (Jenkins, 2004).

When I think about how I contribute with online content – I am a sports producer working at BrockTV. I tend to upload online sports content videos weekly or bi-weekly. So, when I think about what encourages me to produce my own. As Kirby Ferguson documentary suggests, “creation requires influence everything we make is a remake of existing creations of our lives and the lives of others” (Ferguson, 2010). When I was watching his four-part documentary I couldn’t believe how everything was truly a remix. Taking an idea and transforming it, is a form of copyright. The movies/commercials/TV shows I use to get my inspiration to produce my own content – is still a form of copyright. For example, I currently produced a sports show at BrockTV called Badgers 24:7. The show is based on the idea that it features varsity athletes stories fro the grit of training to the glory of a moment. Badgers 24:7 is similar to sports shows on ESPN, E:60, the HBO sports series 24/7 – due to behind the locker room scenes to get a sense what it is really like to be a pro athlete (varsity athlete). “Creativity isn’t magic it happens by applying original tools of thought to existing materials and with the soil we grow our creations to which we scorn and misunderstand – even though it gives us so much and thats copying” (Ferguson, 2010).

When I listen to those lines at first I was a bit defensive and thought to myself my own work is unique – But, then when I let it sink in – a lot of movies, book are a remakes of something or an ida. It’s kind of scary to think that nothing is really original anymore.



Jenkins, H. (2004) The Cultural Logic of Media Convergence International Journal of Culture Studies March 2007 7:33-43